Rajesh has extensive knowledge in digital marketing and exceptional expertise in...
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Rajesh has extensive knowledge in digital marketing and exceptional expertise in eCommerce, with a concentration in creating Omni-Channel based strategies. She has worked for several Fortune 500 companies in the Technology, Internet, Energy, Retail, Health Care, Hospitality and Consumer Packaged Goods sectors.
Rajesh is an expert in Multi-Channel Attribution Modeling and in Development / Optimization of Omni-Channel Marketing efforts working on both the agency and client side. In addition, Nathalie has extensive knowledge in creating/spearheading the development and execution of best-in-class Search Engine Optimization (SEO), Search Engine Marketing (SEM) or Paid per Click (PPC), Content Development / Optimization, Email and Social Media programs from the ground up. She has provided innovative SEO / PPC / Content / Social Media / Email strategies and valuable search marketing analytics for Global B2B and B2C companies.
Competencies: Digital Marketing, Mobile Marketing, E-Commerce, Product Marketing, Demand Generation, SEO, SEM, PPC, Content Marketing / Development, Social Media, Email Marketing, Online Marketing, Business Development, Project Management, Brand Management, P&L Management, Web & Usage Analytics, A/B Multivariate Testing, Retention / Loyalty, eCRM.
Digital Marketing Tool Proficiency: SEO: Google Webmaster, SEOmoz, Raven, Conductor, BrightEdge; PPC: AdWords, Bing, Kenshoo, Marin; Analytics: Google Analytics, Coremetrics, Omniture (Adobe Site Catalyst), Adometry, WebTrends; Shopping Comparison Engines:: Google, Trip Advisor, Yelp, Expedia, Booking, Priceline, Travelocity; eCRM: Hubspot.
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